Survey Maker

Free AI Survey Maker That Turns Hidden Insights Into Growth

Most surveys get ignored, abandoned, or buried in spreadsheets. Use our free survey maker to ask the right questions, get honest answers, and make decisions that grow your business.

Create New Survey

Transform your ideas, documents, or links into a structured feedback survey instantly.

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Free to build and preview. No credit card. Sign up only when you publish.
The #1 free survey maker website5,400+ worldwide users14,000+ campaigns built73,000+ responses collectedHelping businesses since 2020
Customer avatars and a 4.3 out of 5 Trustpilot ratingRated 4.3/5 on Trustpilot
How it works

How the QuizTarget survey maker works

Create, customize, and publish your survey in only 3 easy steps.

1Tell the AI what you need to learn

Type your goal, paste a page from your website, or upload a document. The AI writes the questions and answer choices.

Find out why shoppers leave checkout
5 questionsAnswer choicesLogic
2Make it yours

Reword any question, switch on logic so people skip what doesn't apply, and add your colors, fonts and images.

Smart logic
Colors
FontInter
3Share it and read the results

Embed it on your site, share it on social media, or send the link via email, WhatsApp, or print a QR code. Answers land in your dashboard the moment they come in, ready to export as a CSV file.

Website embedSocial mediaEmailWhatsAppQR code

Watch the QuizTarget survey maker demo

QuizTarget's free AI survey maker turns your simple text prompt, a webpage link, or a PDF document into an interactive short survey in minutes. Watch responses show up in analytics the moment people take the survey and uncover hidden insights without any guesswork, so you can make the right decisions for your business.

Demo Video Coming Soon

See QuizTarget in Action

Our product walkthrough is coming soon. In the meantime, start creating interactive quizzes and assessments with QuizTarget.

Build your survey free
Survey types

Build any type of survey for any goal in minutes

Customer feedback survey

Ask buyers what they liked, what let them down, and what they'd change. You hear about problems while you can still fix them.

Example: "What almost stopped you from buying today?"See customer satisfaction surveys

Employee and exit survey

Learn why people stay, and why they leave, while it still helps. Turn on anonymous responses so staff speak freely.

Example: "What's one thing that would make your job easier?"See the exit survey template

Market research survey

Test a product idea, a price, or a new feature before you build it. Single- and multiple-choice questions keep answers easy to compare.

Example: "Which of these features would you use every week?"

Lead qualification survey

Ask about budget, timeline, and needs before anyone books a call. Your sales team starts every conversation knowing who's ready.

Example: "When do you plan to make a decision?"Learn about lead qualification

Audience segmentation survey

Group people by what they tell you, not by guesswork. Each answer can tag a contact in your email tool.

Example: "What best describes your role?"Learn about audience segmentation

Anonymous feedback survey

Remove names and emails so people can be honest about sensitive topics. Ideal for team culture, management, and event feedback.

Example: "How comfortable do you feel raising concerns?"See the anonymous feedback form
Features

QuizTarget's free online survey tool is loaded with features that help you collect meaningful data

AI survey generator

Describe what you want to learn, paste a webpage link, upload a PDF or document, or paste your own notes. The AI drafts every question and answer choice, plus the logic between them. You start editing a finished draft instead of staring at a blank page.

"I want to know why trial users don't upgrade"
AI drafts your survey
1. What did you hope to get from your trial?Multiple choice
2. How easy was setup?Opinion scale
3. What stopped you from upgrading?Single choice
SubmissionsCSV export
Response #1842 min ago
Response #18314 min ago
Response #1821 hr ago

See every response, export anytime

Every submission lands in your dashboard the moment it comes in. Download the full list as a CSV file whenever you want to dig deeper or share it with your team, or send each response straight to Google Sheets. A single-choice question also shows respondents a simple results breakdown right after they answer, once the survey has a lead gate in place.

Single- and multiple-choice questionsLet people pick one answer or tick every answer that applies. Closed questions take seconds to answer, so more people finish, and they give you clean numbers you can compare.
Star ratingAdd a 1 to 10 star rating card, and people score a product, a service or an experience with a single tap. Stars are quick to read on any screen.
Opinion scaleAsk people to rate a statement on a numeric 1 to 10 scale, and write your own labels for each end, such as Not likely and Very likely.
Add video to any questionPaste a YouTube, Vimeo or Loom link, or a direct video file, into a question's description to set the context before you ask. It plays right there in the survey.
Smart logic branchingShow each person only the questions that fit their earlier answers. A first-time buyer never sees the question meant for repeat customers.
Anonymous responsesSwitch off name and email fields for any survey. People share what they really think when nothing ties the answer back to them. Use it for staff feedback, sensitive topics and honest product reviews.
Optional lead captureAdd contact fields to the end of a survey when you want to follow up. Every completed response becomes a lead you can thank, help, or sell to. Skip the fields when the survey should stay anonymous.
Hidden fields and UTM trackingPass the campaign name, source, or customer ID into each response through the survey link, so you see which email, ad, or page brought each answer in.
Survey analyticsTrack campaign views, submissions, and completion rate for every survey. Pro and Business plans add a drop-off rate for each question, so you know exactly where to fix it.
IntegrationsSend each response straight to Mailchimp, ActiveCampaign, GetResponse, or Google Sheets. Connect thousands more apps through Zapier, Make or Pabbly, or use webhooks.See all integrations
Your brand, any languageMatch your survey to your brand with your own images, colors, fonts, and logo. Write your survey in any language you like.
Everything above, on the Free planBuild and preview any survey before you sign up.Build my survey

Share it anywhere

Embed on your site, hand out a hosted link, or print a QR code.

See all integrations
Publish
Website embedExit popupTimed popupFloating buttonHosted linkQR code
Connect
MailchimpActiveCampaignGetResponseGoogle SheetsZapierMakePabblyWebhooks

A survey is one of QuizTarget's interactive tools. Need a single quick question instead? Try the poll maker or the quiz maker for scored and personality questions.

Templates

Start with a ready-to-publish survey template

Skip the blank page. Pick a ready-made survey, edit the questions in minutes, and publish.

Survey templateCustomer feedback survey templateFind out what customers love, what frustrates them and what would bring them back.Use this template
Survey templateEmployee exit survey templateLearn why people leave, in their own words, so you can keep the next great hire.Use this template
Browse all survey templatesCustomer, employee, research and event surveys, ready to edit and publish.See all templates

Choose the plan that fits your needs

Free foreverFree planUnlimited surveys, AI survey creation, smart logic, anonymous responses, lead capture, integrations, webhooks, and every sharing option.
Pro & BusinessPaid plansMore monthly responses, advanced analytics with drop-off rate per question, your own logo with QuizTarget branding removed, a custom domain, and spam protection.
Compare plans
The research

Why surveys pay off

Asking the right questions, at the right time, protects revenue and keeps good people. The research below shows what's at stake.

Catch problems before customers leave52%of US consumers stopped buying from a brand after a bad experience with its products or services. Another 29% stopped because of poor customer experience.1
See what customers really think9 vs 4About 9 in 10 executives say customer loyalty has grown in recent years. Only 4 in 10 consumers say the same.1
Keep up with changing needs70%of executives say customer expectations are changing faster than their company can adapt.1
Find out what really drives sales83%of executives say they need better tools to measure what's actually driving purchases.1
Earn trust in how you collect answers93%of consumers say a brand will lose their trust if it mishandles their personal data.1
Stop resignations you could have prevented42%of employees who quit say their manager or company could have kept them. 45% say no leader asked about their job satisfaction or future in the 3 months before they left.2
Turn employee feedback into profit23%more profitable: teams in the top quarter for employee engagement, which also earn 10% higher customer loyalty than teams in the bottom quarter.3
Spot disengagement early20%of employees worldwide were engaged at work in 2025. Low engagement cost the global economy an estimated $10 trillion in lost productivity in 2024.4

*Sources are listed at the bottom of the page.

Case studies

Brands that grew by listening to customers

These well-known brands asked, listened, and changed course. The results followed.

Southwest Airlines

Customer research (2024): company research found 80% of customers and 86% of potential customers prefer an assigned seat, and open seating was the top reason people switched airlines.

Ended 50+ years of open seating and added extra-legroom seats, sold for travel from January 27, 2026.6 Flights with extra-legroom cabins scored 4 points higher on NPS, and Southwest expects $1 billion in extra operating profit from the new seating in 2026.5,6

Starbucks

Back to Starbucks plan: tracks customer connection, brand affinity and purchase intent every quarter, and rolled out a new staffing and service model built around faster, friendlier visits.

Global comparable sales rose 7.9% in Q3 fiscal 2026, the fourth straight quarter of growth. Brand affinity, consideration and purchase intent hit five-year highs.7

Chili's

Customer pushback (Oct. 2025): guests pushed back when Chili's replaced its Skillet Queso, so the chain brought it back and kept its focus on core menu favorites instead of limited-time offers.

Skillet Queso sales ran 20% above the item that replaced it. Same-store sales grew 8.6% in Q2 fiscal 2026, and Chili's was the #1 traffic brand in casual dining for 2025.8

*Sources are listed at the bottom of the page.

Here's what QuizTarget users say about our free survey maker

"QuizTarget helps me understand my audience for exact input."
SJSiddharth Jadhavvia Trustpilot
"One of the best lead generation tools to create surveys and polls."
RKRaman Kalevia Trustpilot
"Using QuizTarget quiz maker to generate qualified leads for my dental clinic."
NSNahush Sanapvia Trustpilot
Customer avatars and a 4.3 out of 5 Trustpilot rating

Learn what your audience wants with an interactive survey

Create my free survey
Tips

Tips for creating highly engaging surveys that people love to finish

Read the how-to-create-a-survey guide
  1. 1Start with one goal.Write down the decision the answers will help you make. Cut every question that doesn't serve it.
  2. 2Ask the easiest question first.A quick single-choice question gets people moving before you ask for more effort.
  3. 3Use neutral wording."How was your checkout?" gets honest answers. "How great was your checkout?" doesn't.
  4. 4Watch your drop-off rate.If many people quit on one question, rewrite it, move it later, or remove it. Drop-off rate is on Pro and Business plans.
  5. 5Close the loop.Tell people what you changed because of their answers. They'll answer again next time.

Take a look at the how-to-create-a-survey guide for a full walkthrough, and browse 100+ survey question examples when you need a head start.

FAQ

Frequently asked questions

Last updated: November 4, 2026

Yes. You can build and preview surveys for free without signing up, and the Free plan lets you publish unlimited surveys. It includes AI survey creation, logic branching, anonymous responses and integrations, with a monthly response allowance. Paid plans add more responses, advanced analytics and full branding. See the pricing page for details.

Sources

  1. PwC, "The loyalty illusion: PwC 2025 Customer Experience Survey," September 29, 2025
  2. Gallup, "42% of Employee Turnover Is Preventable but Often Ignored," July 9, 2024, updated February 16, 2026
  3. Gallup, "Q12 Meta-Analysis, 11th Edition," 2024
  4. Gallup, "Global Employee Engagement Falls to Lowest Level Since 2020," press release, April 8, 2026
  5. Axios, "Southwest Airlines is doing away with open seating," July 25, 2024
  6. CX Dive, "Southwest's NPS bounces back after elimination of marquee policies," October 24, 2025
  7. Restaurant Dive, "Starbucks' experience refinements are 'turning engagement into rituals,' CEO says," July 30, 2026
  8. Nation's Restaurant News, "The Chili's menu, marketing, operations flywheel continues," January 28, 2026
  9. Pew Research Center, "How we keep our online surveys from running too long," December 8, 2022, updated April 14, 2024
  10. Angus Reid Group, "The Hidden Costs of Long Surveys: Why Survey Length Impacts Data Quality," September 2024
  11. Peter Lynn, Annamaria Bianchi and Alessandra Gaia, "The Impact of Day of Mailing on Web Survey Response Rate and Response Speed," Social Science Computer Review, February 2024
  12. Pew Research Center, American Trends Panel methodology for its religion in public life report, October 20, 2025
  13. Mailchimp Help, "Limitations of HTML Email," accessed October 28, 2026
  14. Can I email, "<form> element" support across email apps, accessed October 28, 2026